Avery Dennison Teams Up with EskoArtwork and ExxonMobil Chemical
CHICAGO, Ill.—At Labelexpo this week, Avery Dennison announced that it has joined forces with EskoArtwork and ExxonMobil Chemical in extending PacVantage™ software and technology for digital labels. Last year, EskoArtwork and ExxonMobil Chemical introduced PacVantage™ software and technology for digitally printed labels at Labelexpo Europe.
In this market segment, where the predominant printing technology is provided by HP Indigo, these companies broke new ground by offering a color guarantee. This guarantee provides converters that prepare their jobs using EskoArtwork software with PacVantage™ technology and print them on ExxonMobil Chemical’s Digilyte™ polyolefin films the assurance that they will be able to make color adjustments during the proofing stage and match them on press with little or no adjustment, according to the companies.
Now, Avery Dennison has joined EskoArtwork and ExxonMobil Chemical to introduce self-adhesive rollstocks faced with ExxonMobil Chemical’s Digilyte™ polyolefin films. This will allow narrow web label converters using EskoArtwork software with PacVantage™ technology to buy Avery Dennison self-adhesive labels faced with Digilyte™ films that are covered by the color guarantee.
By combining their capabilities, the three companies can now offer label converters what they need to implement color guaranteed printing:
• EskoArtwork color management and workflow software: With PacVantage™ technology built in, Kaleidoscope™ and FlexProof™ drive the HP Indigo press.
• ExxonMobil Chemical’s Digilyte™ polyolefin films
• Fasson® self-adhesive rollstocks using Digilyte™ facestocks
“Globally, Avery Dennison offers the broadest range of substrates for the HP Indigo press. As the leader in the market, we could immediately see the advantage of joining EskoArtwork and ExxonMobil Chemical, two other leaders, to participate in this exciting offer,” remarked Brian Oost, business lines development manager, Avery Dennison Roll Materials. “Clearly, the opportunity for the label printer and converter is enormous. Initial feedback from customers indicates that converters who use PacVantage™ technology can save $0.20-0.25/MSI (up to $175,000 per press on an annual basis). No longer must the HP Indigo ws4000 series press be used as a proofing device for color testing. The converter saves time on press, and the brand owner saves cycle time, because a color-accurate proof can be drawn right in the company’s office, saving shipping time.”
