Avery Dennison Gets 'Powered Up' For Labelexpo

Avery Dennison's Photo-Reactive Technology can be transformed from permanent to removable upon exposure to high-intensity UV light.

Avery Dennison is ready and amped up for Labelexpo Americas 2016. The theme of the Avery Dennison booth (#119) will be “Power Up,” focusing on helping converters activate oft-hidden opportunities to spur genuine growth. Each of the booth’s four zones will feature products tied to common label and packaging themes.

Labelexpo Americas will take place September 13-15 at the Donald E. Stephens Convention Center in Rosemont, Ill., near Chicago.

Productivity Zone

Productivity will focus on saving money and resources related to workflows, while taking full advantage of new business opportunities. Avery Dennison will feature new products in its inkjet portfolio, water-based and UV, aimed at helping label converters get even more out of this growing technology.

Shelf Appeal Zone

Shelf Appeal will be about meeting brand managers’ needs for a powerful first impression in the critical moment a product is experienced by the consumer at the point of sale. The company will feature a next generation, fully conformable film that’s engineered for a variety of packaging types and enables the widest operating window in converting and dispensing.

Smart Solutions Zone

Smart Solutions will look at how innovation is improving production processes and efficiencies, while meeting brand owners’ needs for fresh and disruptive ways to engage consumers. Avery Dennison will feature its Select Solutions Removables portfolio with a focus on a new Photo-Reactive Adhesive Technology — a construction that can be transformed from permanent to removable upon exposure to high-intensity UV light.

Sustainability and Compliance Zone

CleanFlake Adhesive Technology is one of Avery Dennision's sustainability initiatives.

Sustainability and Compliance will focus on helping converters keep informed of regulations governing quality, safety, design and environmental footprint; while providing brand owners and consumers with the information they need to be confident in their business practices. The company will highlight its CleanFlake Adhesive Technology, now for paper and film, which helps converters meet the growing demand for labels that are fully compatible with the PET recycling process.

“Power Up represents an ‘outside in’ way of thinking,” says Tina Hart, VP of marketing, Avery Dennison. “It starts with our customers — converters. We listen to them carefully, working to understand their business landscape, needs and challenges. Next, we share our knowledge of macro trends in the industry. Only then we can truly help converters take advantage of products and services that are engineered to capitalize on those trends.”

For those unable to attend or simply interested in learning more, the company has launched a Labelexpo landing page at label.averydennison.com/labelexpo. Customers can also contact their Avery Dennison sales representative.

Source: Avery Dennison.