The Right Tools for the Job

Automated workflows that are designed to handle the special needs of packaging are distinguished by the ways in which they rise to specific challenges foreign to commercial workflows. Structural design and sheet layout, for example, introduce a number of new elements to the workflow equation—from making sure the graphic elements fit properly to the overall composition of a production run. The structural engineer is trying to make sure the package can be manufactured on a production line, while the graphic designer is looking to create the most visually compelling story possible.