Augmented Reality for drupa 2012

“Unlike classic forms of advertising, a dialogue can be developed using augmented reality,” mentioned Petra Köhler. “This kind of cross-media campaign is of course still unknown territory and presents several challenges in everyday work,” remarked Michael Sommer. However, the networking of print and internet channels and the upgrading of a classic campaign with these kind of additional features offers a lot of potential for print buyers, the print industry and print service providers.

For further information on visiting or exhibiting at drupa 2012, contact Messe Düsseldorf North America: 312-781-5180; info@mdna.com; www.mdna.com.