Augmented Reality for drupa 2012

The first step was status analysis, i.e., what is state of the art, which trends can be expected. It quickly became clear that the visitor brochure, the most important advertising tool for drupa, should be enhanced by AR. The visitor brochure is published in ten languages (in addition to the main European languages also in Chinese, Japanese and Russian) and has a total circulation of 450,000 copies. Two topics from this brochure were picked up and implemented across all media: drupacity Düsseldorf and the drupa specialist ancillary program.