Augmented Reality for drupa 2012

The campaign's development process is probably as unique as the campaign itself. The cross-media "your link to print" campaign was approved in the summer of 2010 and ten communication design students from the private Ruhrakademie in Schwerte (Germany) helped develop the AR elements and integration into the whole campaign as part of their project work. Michael Sommer, a lecturer at the university, supervised the group.