Augmented Reality for drupa 2012

“This logical linking of print, Internet and mobile systems is the central theme of our whole marketing campaign for drupa 2012 and is a continuous thread throughout all elements,” explained Petra Köhler, Manager of Marketing Communication at Messe Düsseldorf. “In its marketing campaigns drupa has always picked up on the latest print communication trends, adapted them to the specific needs of the world's leading trade fair and implemented them accordingly.” drupa 2012 will take place from May 3 - 16, 2012 at the fairgrounds in Düsseldorf, Germany.