Augmented Reality for drupa 2012

The advertisements for drupa 2012 print media trade fair, appearing in about 500 trade publications in over 60 countries in the next few months, will be enhanced by augmented reality (the letters AR in the top right-hand corner). If the reader views this image using a smart phone, tablet or PC/laptop camera equipped with special software (Junaio; also see www.drupa.com/help), a 3D animation starts up on the screen and connects directly to the drupa website through the interactive button. The advantages are obvious: using print, the reader gets directly to the drupa website to find the latest information.