AtéCé Introduces New Line of CTP Solutions with Nova Premia
At Drupa, AtéCé announced the arrival of Nova Premia, its own line of CTP solutions. The first installations of these new CTP systems have now been completed. When asked why AtéCé is marketing CTP systems under its own brand name ‘Nova’, general manager Bert Schelhaas answers: ‘That has everything to do with the situation in the market. Quite a bit of expertise has been lost, also among manufacturers. Not with us, on the contrary. We have a very driven team of specialists, who have a great deal of technical knowledge and practical experience in all steps of the graphic production process. AtéCé is certainly one of the leading suppliers in the field of prepress.’
Bert Schelhaas: ‘The demand for the added value that we offer as a prepress partner to our customers is growing. With that in mind, we went to the drawing board with our technical specialists and developed a new CTP concept. The first concrete product is the Nova Premia CTP system. This new system has been developed in collaboration with a specialist manufacturer of proven CTP technology and is manufactured under license according to our own specifications. Nova Premia CTP systems are sold through our dealer network in Europe, the Middle East and Africa (EMEA countries).’
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