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The IDEAlliance G7 Expert program identifies and certifies G7 Experts that have completed and passed the G7 Expert Training and are specialists trained in the field of color management, process, and quality control for proofing, prepress, platemaking, and print processes in methods including offset, flexographic, screen print, digital print, and gravure, according to the IDEAlliance Web site. In an article for FlexoGlobal, a Web-based technical journal for the global flexo industry, titled, "Calibrating, Printing, & Proofing by the G7 method for Flexography," by Michael Bayard, Cal Poly San Luis Obispo, G7 was characterized as cutting edge. "The G7 method represents a radical departure from old measurement specifications and introduces calibration techniques based on ISO standards. The goal of G7 is to achieve a common, similar, or shared visual match between a digital proof and what is produced on the press. Using tone or contrast reproduction and gray balance are the two central principles G7 uses to achieve a visual match."