Adding Brand Owner Value
ASL Print FX uses technology, creativity, and close collaboration with its customers to produce high-end, high-quality labels.
"Clients know that we add value at the shelf," Daly says. "They know we protect the integrity of their brands. We live by a certain standard in-house. If I'm a brand owner, and I have requirements for equity colors no matter what medium I'm using, I'm going to want to go to a printer who is G7 certified. It's all about gray balance, curves, and color density." Currently, ASL is G7 calibrated but it had virtually completed the requirements for becoming G7 Certified, a standard that carries weight.
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