Adding Brand Owner Value
ASL Print FX uses technology, creativity, and close collaboration with its customers to produce high-end, high-quality labels.
Blumel says that ASL Print FX focuses on adding value with high-end decoration capability. "We talk about the possibilities—possibilities that help brand owners stand out and differentiate their brands and package at shelf."
For its rebranding, ASL hired Larter Advertising of Aurora, Ontario to conduct a survey on how ASL's clients view it as a company. The results weren't completely surprising to Blumel, but flattering none the less. The responses most associated with ASL: innovative, quality, and technology leader.
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