Adding Brand 
Owner Value

The company hasn't always been known as ASL Print FX. It was founded in 1965 as All Stick Label, reflecting its heritage as a label printer. In 1975, it was acquired by Mike Adam, under whom the company became recognized by brand owners as a high-end, quality flexo label printing operation. In 2004 Charlie MacLean and Daly purchased the company and MacLean is currently president and CEO. The latest change came last spring when the company rebranded from All Stick Label to ASL Print FX to reflect its current role as a label printer that adds value. "We enhance, promote, and protect brand owner image to help drive brand owner revenue," says MacLean. ASL's primary markets include wine and spirits, personal care, and food packaging, working with companies such as Procter & Gamble.