Certain Uncertainty

Innovation is a major factor for success and growth in all packaging segments. The Pira study highlights several trends in which technology innovations will be rewarded as they meet customer needs: interactive packaging, anti-counterfeiting, and barrier coatings.

According to the study, one area where interactive packaging is being applied is the healthcare market. Printed circuitry in folding cartons can allow medical staff to remotely monitor patient usage or can also be used to alert patients when medications need to be taken or replenished.