Certain Uncertainty

One of the bright spots for folding cartons, as it is for many packaging components, is the healthcare market. Pira says in its study that healthcare is already the largest single market, with more than 9 percent of the total volume demand in 2010. With populations around the world both growing and aging, consumer demand for products in general will increase, ”but also more specifically [demand will increase] in the healthcare and personal care markets, with clear implications for folding carton demand,“ notes the report.