Apprehensive Optimism

In late 2003, the 100% Recycled Paperboard Alliance (100% RPA) released a study conducted by Priority Media Group which said that nearly 55 percent of packaged good companies feel "an environmentally-positive image is important. Of that total, an overwhelming majority—70 percent—recognize the consumer appeal, value, and importance of the recycled paperboard 'chasing arrows' symbol to the marketing of their products."