Apprehensive Optimism

Passing rising costs onto customers isn't going to be an easy feat, Reiber said. "Customers are already looking for ways to cut costs," he said. "For example, if we're printing 24 pt. SBS for a customer and they come to us saying they have to save money here some how, we tell them not to change from SBS—it's a great surface with great print quality. We suggest maybe using a 22-caliper or 20-caliper board—bring down the caliper and it saves customers money."