Apprehensive Optimism

In addition, converters have to think beyond selling packaging, alone, Teates said. "Converters need to sell packaging solutions not just packaging—good customer service and quality packaging is often not enough any more," she said. "Converters need to be proactive and develop new packaging that will 'wow' consumers with convenience, and present it to current accounts. Marketing is important, especially face-to-face opportunities like trade shows."