Applied DNA Sciences Joins Brand Protection Alliance

STONY BROOK, N.Y.—Applied DNA Sciences has been unanimously approved by the Brand Protection Alliance board of directors to join its organization, which provides brand owners and global manufacturers with direct access to a portfolio of technology and service providers in the field of product authentication and brand security.

“Applied DNA Sciences has a unique technological position that is a provocative example of the BPA’s commitment to continually expand the depth and range of the technologies and services that we can offer to our clients. Applied DNA Sciences’ technology broadens’ our portfolio towards a defined goal of giving brand owners more choices and the ability to authenticate products not only quickly but also cost effectively,” said BPA President Lynn Crutchfield. “We believe that Applied DNA Sciences’ involvement in the BPA will also provide our customers with unlimited opportunities to employ forensic level products in their brand protection programs. We expect APDN’s technology to integrate seamlessly with many of the offerings currently provided by other BPA members.”

Applied DNA Sciences markets and sells DNA encrypted and embedded solutions that are forensically authenticated by machine readable devices. These solutions can be easily integrated with a range of thermal transfer ribbons, inkjet and laser inks, threads, varnishes, and labeling materials. Applied DNA Sciences’ products can help protect a brand’s intellectual property that can easily be eroded and/or compromised by counterfeiting, product diversion and other types of organized IP theft.

“Many companies are victims of these fraudulent activities and the problem is increasing in prevalence every year. As new members of BPA, we join an elite group of experienced brand security professionals whose products and services are selling through the broad marketplace of brands that require protection against counterfeiting and diversion. This is why we are honored to be invited to join the BPA,” commented Dr. James Hayward, president and CEO of APDN. “We are very focused on providing unique DNA markers that fit with existing manufacturing processes and technologies. We believe that our SigNature DNA program is a highly viable and affordable approach that will be beneficial to the BPA membership and its current customer base, while also helping to attract new customers to APDN and the BPA.”