Applied DNA Sciences Joins Brand Protection Alliance

“Many companies are victims of these fraudulent activities and the problem is increasing in prevalence every year. As new members of BPA, we join an elite group of experienced brand security professionals whose products and services are selling through the broad marketplace of brands that require protection against counterfeiting and diversion. This is why we are honored to be invited to join the BPA,” commented Dr. James Hayward, president and CEO of APDN. “We are very focused on providing unique DNA markers that fit with existing manufacturing processes and technologies. We believe that our SigNature DNA program is a highly viable and affordable approach that will be beneficial to the BPA membership and its current customer base, while also helping to attract new customers to APDN and the BPA.”