No Signs of Slowing Down

Steinwasser asserts, “RFID is viewed today as an enabling tool, where the price of labels is a secondary issue. Printed electronics is looking for commercial applications outside of RFID.”

Mildner adds that printed electronics will be used in many applications in addition to RFID, including displays, sensors, or phtovoltaics. Printed RFID will be one area that opens up new application streams. He cites brand protection as one area where the value of the product can be raised because of printed RFID. But as far as how closely tied these two technologies are, he says, “RFID and printed electronics are not tied, but connected.”