Label Release Liner: Looking to the Future
AWA Label Release Liner Industry Seminar identifies challenges and opportunities.
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Reardon singled out a major emerging trend in the label market’s infrastructure: the growing popularity of in-line silicone coating and lamination of labelstocks alongside the printing, diecutting, and matrix-stripping processes.
Market dynamics
Some of the other label market trends highlighted in Reardon’s presentation were the continuing control of market dynamics by the major retailers; shorter, more frequent label runs and shorter lead times; reduced inventory levels; more frequent changes in design and branding, and changing/reducing product life cycles; and the need for cost transparency on the part of label suppliers—a key requirement for the major retailers and brand owners.
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