An Oasis of Opportunity

"Label converters should remain on the course they are presently on," Easter said. "Large converting corporations will bear the cost of development in order to be in front of the line when widespread adoption occurs. As the technology becomes more commodity in scope, insertion and application equipment will be cost-advantageous to the majority of the small- to medium-sized converters that dominate the industry. RFID labels will, in time, become like today's UPC code and be a standard product feature on packaging."