An Oasis of Opportunity

Supplying the cheapest labels is not the goal, Das continued. "We have seen many lose money with RFID by adding little value and trying to supply lowest cost versions—where, ironically as yield falls, the total cost can increase due to recompense, error handling, etc.," he said.

Label converters should have an assigned employee or committee, as well as a company initiative, to assess its customer base and approach the educational process, said Kevin Karstedt of Karstedt Associates, Ltd.