An Oasis of Opportunity

Education is key, Das agrees. "Stay updated with the topic. [They should] look at their customers and identify applications where they can add genuine value with RFID labels, possibly creating new markets for them and go for it," Das said. "[They should] be ready when compliances get back to them and they need to supply appropriate RFID labels. Can they use the technology internally and find their own payback—learning about the intricate can's and can't's of RFID is important to better serve their customers."