An Oasis of Opportunity

Taking appropriate action

The point many industry consultants and suppliers try to hammer home is that converters need to be pursuing RFID, beginning with an educational and exploratory evaluation of their customers' businesses and the technology.

"The foremost important thing is to understand your customers' business," Zaccone said. "Customers may think they want to be in RFID, but you need to understand the market well enough to agree or disagree with them based on what their competitors are doing. So one must understand customer businesses and needs, then they need to educate themselves—high level executives, not engineering—on what RFID is and how they can incorporate it into their business. Attend RFID seminars and conventions. Network in the RFID supplier side to better understand what's available."