An Oasis of Opportunity

Many improvements in RFID technology have occurred in only the last year. According to Max Golter, vice president, sales, bielomatik, the price of transponders (or chips) dropped significantly a few months ago. At an EPCglobal meeting this past fall, a transponder supplier announced that it had decreased the price of its technology to $.12—a drop of about $.10 from the average price. Other transponder producers followed suit with their own price cuts, some to $.10 and $.08 per transponder, Golter said.