An Oasis of Opportunity

Furthermore, as with any developing technology, RFID and all of its associated elements are constantly being improved and updated. It's hard for smaller label converters to envision spending money on equipment that will be out-of-date by the time it hits the shop floor.

"It's a very immature market with many uncertainties," Zaccone said. "Yet there is no doubt that RFID will be employed all over—the hard part is gauging by who (my customers or not) and how fast. It's not 'if' anymore, but 'when' and 'who.' So, as more and more time passes, the original concerns become less and less valid."