An Oasis of Opportunity

Another factor is the general makeup of the tag and label industry.

"Label converters, for the most part, are small companies that believe in the 'American Dream' of opening their own business," Easter said. "While there are a few large, multi-facility corporations in printing, it is still an industry dominated by 'Mom and Pop'-type operations. Before the large majority of converters can make the capital investment required to get into RFID, the technology must be proven and sound in the marketplace."