An interview with Werner M. Dornscheidt, board chairman, Messe Düsseldorf

Q: The growth of digital technologies is a central theme, so can drupa still be referred to as a print trade fair?
Dornscheidt: More than ever, because people are printing more than ever. Digital solutions couldn’t exist without conventional print methods. drupa presents the interaction and co-existence of these technologies, by showing the complete range of products and the entire added-value chain, from design to the finished print product.