An Interview with Amos Michelson

The third initiative focuses on color certification, where Michelson says the challenge is to get color consistency from the designer through the press work. On-line color certification and approval is a key element of this initiative. This capability is well within reach, but it is one that should be approached carefully by implementing less demanding color applications to build confidence in the technology and concept, says Michelson. On the printing side, prepress plays a critical role because "if you nail it in prepress and your process is fully calibrated, the color on your press work will be dead on," he states.