An Interview with Amos Michelson

Driving the vision

The path towards digitization will require much work for both printers and prepress solutions providers. To position Creo to be at the forefront of these efforts, Michelson has organized the company around four strategic initiatives.

The thrust of the Value in Print Initiative is to allow printers to take advantage of the precision in Creo's thermal imaging technologies. This initiative has spawned core technologies such as SQUAREspot® that uses 10,000-dpi optical resolution to provide consistently sharp edge definition to the dot. "The power of this technology is its edge sharpness, which is six times better than the competition," says Michelson.