An Interview with Amos Michelson

The beginnings of this digitization can be seen in some of the current trends sweeping through the commercial printing markets, says Michelson, trends such as variable data printing and short runs. These started a few years ago in the commercial arena, initially with marketing promotions. As is usually the case with technology trends in printing, packaging will lag the commercial sector by a few years. This would put it in the very early stages of adoption in package printing.