Close to Perfection

It was clear to the judges that the Panama Jack's entry was a complex design that incorporated a lot of different technologies. Steve Durham, senior account manager for the customer, Andrew Peller Ltd., said that ASL's sales and operations teams worked directly with the customer and the design firm, Design Source, early in the development stage to identify special treatments for the package. "The bird and the banner were areas of focus, and the resulting effects in these areas were achieved through this collaborative approach," he said.