For the first time in the United States, the resealable, squeezable QuadPAK enables Ajinomoto to put portion control in the hands of the user. (Other energy gels on the market do not offer a reclosing option, so the user has minimal usage flexibility.)
“Amino Vital Jel is refreshingly light and delicious, with an irresistible jello-like texture. The revolutionary squeeze-pack with twist-off cap makes the Jel easily transportable for the on-the-go individual, and it also allows you to customize your portion size,” explains Nakajima. And although Ajinomoto considered two-panel pouches, it decided that it wanted to replicate the four-panel design in which it markets its Amino Vital Jel in Japan. “The aesthetics of the pouch, when filled and made to stand, appealed to us,” Nakajima says.
- Places:
- CINCINNATI
- Japan
- United States