Flexo for Short Runs

Flexo can conceivably be the first choice for printing shorter-run jobs; Florence focuses on total cost rather than total run size to make the best process determination. "In flexo, the footprint of the label can determine the extent of the tooling needed, which may include specific print cylinders as well as the cutting die. This may require consideration as to whether the job is likely to repeat and how often," he explains. Florence also notes that a brand "spot" color can be critical for some customers, and may be better managed on a flexo press than with a CMYK build or custom digital ink.