Flexo for Short Runs

Sorting out short runs

When a short-run job comes in the door, it isn't automatically or exclusively slated for digital production. In some cases, digital technology's parameters simply go beyond the cost and quality scope of a job. "Back in 2007 [when GENflex first implemented digital press technology], people already had a notion that [digital] was too expensive, and we didn't always need all that resolution," Florence relates, adding, "We realized, to our dismay, that digital didn't fit every application."