Flexo for Short Runs

With an established 10˝ to 13˝ flexo printing capability to serve its customer base—which includes food and food processing, health and beauty, and electrical product companies—GENflex's press investment focus turned to digital technologies in 2007. By 2010, the converter had installed two 13˝ HP Indigo presses. Florence praises digital technology's "eye-popping" 0.5 percent dot output, and its ability to lower GENflex's "minimum order threshold," or minimum standard fixed costs, for high-end graphic applications.