Flexo for Short Runs

Digital printing technology was the clear choice for this test marketing run, because once the files were prepped and the jobs were queued, the HP Indigo could switch from one job to the next in seconds while losing just one "frame" (38˝) of material, while flexo, comparatively, would require 25 hours of press setup plus plate costs, Florence calculates. A few years later, with the now-successful product requiring higher label volumes, GENflex realized that the P7's servo registration and turnover efficiency could allow the job to be moved to flex—at cost and time savings that could be passed along to the customer.