Action Packaging Leverages Digital, Flexo Printing

At Ellington, Conn.-headquartered, pressure-sensitive label converter Action Packaging Systems, founder and President Doug Rice believes prompt response is a winning formula for consistently pleasing customers—from the standpoints of both product turnaround and service capabilities. To illustrate Action Packaging's typical responsiveness to turnaround needs, Rice relates that he once took a job off an en-route delivery truck and drove it to a customer himself to get it there faster. On the capabilities side, Action Packaging's 34-year history in the converting marketplace is punctuated with strategic service additions and adjustments made in accordance with changing end-user demands. One of Action's most recent responses to evolving customer needs was its installation of a Xeikon 3500 digital press in August 2011—an investment that Rice says provides packaging brand owners "with additional choices of how to best print their jobs."