Action Packaging Leverages Digital, Flexo Printing

For Action, which has reportedly grown at a rate of $1 million a year for the past five years, Rice's goal is to "grow comfortably to ensure our philosophy and service to our customers does not waiver." He acknowledges "there is a trend" toward packaging end users favoring digital over flexo. "Digital is estimated to grow 18 percent per year for labels and we are just getting started in the short-run folding carton opportunities," says Rice. For this converter, it's clear that continued action within the digital printing arena is likely to generate positive customer reactions. pP