ABI Hosts Workshop to Promote Sustainability

"Sustainability is like any other positive benefit of a company—you have to communicate the value to your customer and the entire supply chain," says Alan Iscason. “That’s why we introduced Sustainability Driver™.”

The new program identifies and positions sustainability benefits, creates strategic messaging platforms and develops a focused communications plan. These efforts help businesses fuel relationships with key customers and discover new sales opportunities. For more information on the Sustainability Driver program visit www.sustainbilitydriver.com