A Virtual Mockup

Regardless, for every new package that actually makes it to the store shelves there are often dozens of concepts that didn't make it. At some point, many of those concepts were rendered—taken out of the designer's imagination and put into tangible form so they could be evaluated by a brand manager, or a marketer, or a consumer focus group. Those folks then decide which concept is likely to sell more of the product inside. That's the magic part of packaging.