A Virtual Mockup

Some current estimates put the number of new product introductions for the year 2002 at more than 22,000—the most since 1995 and 15 percent more than 2001 (Mintel's Global New Products Database, Chicago, Ill.). Take a cruise through the local grocery mart, or a trip down the cosmetics aisle of an upscale department store. You'll see how much creativity is going into the packaging for those new products, or going into the repackaging of old products to make them more attractive, easier to use, or less likely to get crushed at the bottom of a shopping cart filled with other products.