A Virtual Mockup

While still relying on matchprints for color approvals in some of his customers' workflows, Zabinski says he has worked many of his fast turnaround customers into a computer-to-plate workflow using PDF files for approvals, with press-side final checks when necessary. In both cases, offering an additional 3D animated representation is a value-add proposition that Taurus can use to provide the end user a whole new set of experiences. Just the edge Zabinski says his company is looking for, since they "don't necessarily want to compete with large integrated converters on price."