A Virtual Mockup

The animations, which can show complete assembly routines, are recorded in a VRML (Virtual Reality Model Language) file that is compact, e-mailable, and viewable in any Web browser with a free, downloadable plug-in. The VRML file standard is maintained by the World Wide Web Consortium.

Brian Zabinski, VP of creative services for New Jersey-based Taurus Display, has been eagerly awaiting the release. Taurus, an 11-year-old independent converter with revenues in the $22M range, designs and manufacturers POP displays for the publishing and video industries. Zabinski says his clients—companies like Paramount, Disney, and Good Times—have high expectations for fast turnarounds. In some cases, he has as little as two weeks to create a new standee and "get it out the door."