A Virtual Mockup

Software modeling can provide significant timesavings when moving from concept to final design selection.

LAST TIME I checked my list of top-10 packaging business buzzwords, the term "value-add" had slipped the ranks. Along with other feel-good phrases like "total quality" and "solutions provider," it's getting squeezed out to the jargon fringe by new favorites like "commodity," "consolidation," and "supply-chain optimization." Maybe those terms weigh in heavier during times of economic uncertainty, but I find it refreshing that there are still links in the packaging supply chain where there is opportunity to add value. Where? In the rendering, or visualization, of new packaging designs.