Track-And-Trace
A review of the current options in package printing to confront product counterfeiting and diversion
Author—Dr. William Llewellyn is VP and senior consultant for AWA Alexander Watson Associates, a global market research company. AWA Conferences & Events are the organizers of PABS™11, a conference for product authentication and brand security, taking place in Chicago September 14-15, 2011. For further information, visit www.awa-bv.com.
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