Track-And-Trace

This is just one aspect of the requirement for traceability and authentication, and brand owners around the world whose intellectual property—and profits—have been compromised are also actively promoting track-and-trace. Many leading-edge companies are today offering solutions with particular applicability to specific product markets. The fitness for purpose of such solutions, and the continuing drive to add new dimensions, makes them a valuable addition to any packaging printer's business model. By offering 'the complete package' of printed container, label, and track-and-trace and authentication technologies, a converter can offer a service that creates and promotes customer loyalty and can deliver improved profitability. Traceability and authenticity in today's global marketplace are prime concerns for all manufacturers—whatever their product. pP