Track-And-Trace
A review of the current options in package printing to confront product counterfeiting and diversion
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Track-and-trace global mandate
In the face of alerts around the world concerning the safety of foods and drugs, there are many initiatives in hand that mandate track-and-trace technology as a key element in the protection of consumers. Good examples are the U.S. Food Safety Modernization Act, a number of EU initiatives and, most recently, the Indian Government's decision to require bar coding on all exports of pharmaceutical products (requiring track-and-trace technology at all levels of packaging to ensure that GS1 global standards are met) from July 1, 2011.
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Dr. William Llewellyn
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